Marketing Book Review: Cunningly Clever Marketing
While searching for marketing books by Jay Conrad Levinson I stumbled across the book Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing's home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the website.
While searching for marketing books by Jay Conrad Levinson I stumbled across the book Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing's home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the website.
Shipping Method
The book made it to my office very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this marketing company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book takes a long time to make it to my office and 50 percent of the time it is in bad condition.
How The Book Looks and Feels
I immediately noticed the front cover. Its a marketing book with a fox on the front of it. Clever marketing cover or stupid designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
Containing 416 pages of marketing information, the book is very heavy. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call pick up the phone and call locksmith. Take that heavy marketing book out and smash through the window. If this book was worth its weight in gold, the US Government would be borrowing money from your instead of China!
All kidding aside, you can not judge a marketing book by it's cover (or its massive amount of weight) and I decided to open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood takes marketing knowledge from yesterday and combines it with the new technology available today and then somehow makes it all make perfect sense. The book contains tons of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10 which is all about USPs.
Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another book based on marketing out there that I have read that contains as much information into an easy to read book. From creating USPs to email marketing to building websites. This book as all the marketing information you need.
Final Opinion of Cunningly Clever Marketing by Andrew Wood
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing, internet marketing or selling industry. As I said above, this marketing book has become my new internet marketing hand book, and I am sure that after you read it, it will become yours as well.
While searching for marketing books by Jay Conrad Levinson I stumbled across the book Cunningly Clever Marketing. Right there on the front of Cunningly Clever Marketing's home page was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself Why not give it a try and ordered my copy from the website.
Shipping Method
The book made it to my office very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this marketing company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book takes a long time to make it to my office and 50 percent of the time it is in bad condition.
How The Book Looks and Feels
I immediately noticed the front cover. Its a marketing book with a fox on the front of it. Clever marketing cover or stupid designer? Im going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
Containing 416 pages of marketing information, the book is very heavy. You could probably use it as a boat anchor for one of those crabbing boats you always see on Deadliest Catch. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, dont call pick up the phone and call locksmith. Take that heavy marketing book out and smash through the window. If this book was worth its weight in gold, the US Government would be borrowing money from your instead of China!
All kidding aside, you can not judge a marketing book by it's cover (or its massive amount of weight) and I decided to open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood takes marketing knowledge from yesterday and combines it with the new technology available today and then somehow makes it all make perfect sense. The book contains tons of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63. Do you have to come up with a good unique selling proposition (USP) for your new business? Read chapter 10 which is all about USPs.
Cunningly Clever Marketing kicks the standard for all marketing books up a level. There is simply not another book based on marketing out there that I have read that contains as much information into an easy to read book. From creating USPs to email marketing to building websites. This book as all the marketing information you need.
Final Opinion of Cunningly Clever Marketing by Andrew Wood
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing, internet marketing or selling industry. As I said above, this marketing book has become my new internet marketing hand book, and I am sure that after you read it, it will become yours as well.
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